RAPHA - EARNING, BUILDING AND EXPLORING SUCCESS
Success is different for everyone, from winning a stage of the Tour to completing a multi day endurance event, finally rolling the line you’ve been eyeing for months or bike packing with your best friends at the weekend. Everyone has their own version of success, but one thing is for certain it’s Never Just A Ride.
BUILDING SUCCESS WITH LUKE CRYER
Mountain bike trails don’t just appear out of nowhere. They are the result of creative vision and sweaty dig days. A deep respect for the land is crucial to build great trails, and it takes tireless dedication to keep them running. Luke Cryer’s life seems to revolve around dirt – both digging it and riding it. Flawlessly nailing a section of trail that he built is Luke’s definition of success.
Role: Cinematographer, Editor, Sound Designer
EXPLORING SUCCESS WITH MARIUS NILSEN
After life in the city became a little too insular, photographer Marius Nilsen decided a more adventurous change of scene was in order. With his home now a cosy house situated four hours north of Oslo, he’s rediscovered his childhood excitement at the opportunity of exploration. After a few ultra distance races Marius realised the competitive environment wasn’t for him and returned to the essence of his desire to ride - adventure. Nowadays, a successful ride is one he doesn't want to end.
Role: Cinematographer, Editor, Sound Designer